Balvenie have enlisted their creative minds to announce their new global brand ambassador - Gemma Paterson.
Paterson will take over from the outgoing Sam Simmons, who has held the global role since 2010. A Keeper Of The Quaich, Simmons is one of Scotch whisky's most highly respected ambassadors. He's now handed over the keys to the famous Balvenie Morgan, which fittingly features in the announcement video.
Having grown in the the Scottish Hebrides, Paterson was previously based in New York in an American-based ambassadorial role for the distillery.
Other distilleries take note - this is how you announce an appointment like this.