The Corowa Distilling Co. have launched a new wine cask-matured single malt that is retailing below the magic $100 mark.
The release – called Corowa Characters – is bottled at 46% in 500ml bottles and is currently available through the distillery’s own store for $95. It was revealed at a launch event at the distillery, located on the New South Wales side of the Victorian border, in early September.
Corowa have released a number of expressions since their launch in September 2018, including Bosque Verde (port cask), Private Notes (apera), Quick’s Courage (pedro ximenez) and Mad Dog Morgan (muscat) but Characters is the only release to touch the $100 barrier, which is seen as a key ceiling for consumers. As such, it is also a highly desirable mark for Australian whisky distillers and currently it is only Starward who've been able to play consistently in the space.
Melbourne Moonshine will soon release their new Gospel ‘almost-whisky’ rye expression at a similar price point while the likes of Archie Rose and Limeburners are looking towards creating the scale to be able to offer similar value.
Achieving the scale to offer a quality local whisky at an affordable price has dominated much industry discussion in the past 12 months, with a widely-expected market correction on the horizon.
The bottle’s label features sketches of various Corowa employees and the distillery themselves describe the expression as, “a very approachable, single malt, wine cask whisky that exhibits floral characters with honeycomb sweetness on the nose. The palate indicates the combination of French and American Oak influences and the sweetness follows through with good spirit integration.”
While available direct currently, it is expected the trickle through to independent retailers and bars in the coming weeks and months.
Earlier this year they released an excellent video introducing the brand, which is located in a flour mill purchased off the council for $1.